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Altogether, the dating industry is worth about billion.
It’s unclear whether the new feature will be able to compete with the more established services, however Facebook does have the clear advantage of starting with the world’s most developed social network infrastructure.
Hell, Tinder can even show you potential matches who share mutual friends with you on Facebook.
Now, they’ll likely find themselves competing with the very platform that, arguably, sustains their existence. Facebook could have within its user base a huge untapped market of single people who don’t use online dating services but might consider Dating because they already know how to use Facebook and the feature is just a click away.