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Because this is a long guide, we’ve broken it down into sections.Feel free to use the table of contents below to jump to a particular section…Ready to get started? Did you know that 47% of email recipients open email based on the subject line alone?Regardless, you can usually expect to see an increase in your click rates whenever you offer a discount in your subject line.That’s probably because the people who open these emails are already interested in your offer, so they’re naturally inclined to click.Here are some great examples of clever email subject lines that leverage vanity…You may not think of yourself as a “greedy” person, but it can be really tough to pass up a great deal… That’s why sales, discounts and special offers work really well in your subject lines.However, be careful about offering really huge discounts– the higher the percentage, the less reliable effect it has on your open rates (perhaps because consumers don’t believe large discounts are real).These emails serve to bring your subscribers back to your sales process.You can write effective retargeting subject lines by overcoming objections, offering something to sweeten the deal, or alerting them that something bad is going to happen if they don’t take action.

Even people who aren’t inclined to be lazy would prefer a silver bullet over the long and hard route.The key to making this work for your list is to consistently provide value in all of your emails.Don’t ever send an email unless you have something important to say: .)Here are some great examples of email subject lines that satisfy sloth…If you really understand your buyer persona, you should know their biggest pain points.