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And Montag’s recent Playboy cover shoot—she graced the September issue of the magazine—earned her 5,000 plus a generous chunk of royalties, despite the fact that she didn’t take it all off.
Then there are the fashion lines, (both Conrad and Patridge have one); book deals (Conrad’s young-adult novel, L. Candy, is a New York Times bestseller); million-dollar licensing deals (Conrad is the face of Avon’s Mark line of cosmetics, and appears in an AT&T spot with Jenner; Patridge miraculously turned a Carl’s Jr.
Last season, ratings of its most treasured half-hour of TV fell from a high of 5 million down to 3 million viewers.
The hope is that the introduction of Cavallari—a major Veronica to Conrad’s Betty—will do the trick, and MTV has been aggressively hyping her vampy qualities in its advertising campaign.
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Click Image To View Our Gallery It won’t be Cavallari’s first reality-TV stint (hence, why she’s “back.”).